How Ashley Morgan Interiors Approaches New Projects

When it comes to designing a home, every detail tells a story and at Ashley Morgan Interiors, that story always starts with you.

We believe great design isn’t about following trends or creating spaces that just look beautiful on the surface. It’s about understanding how you live, what inspires you, and how to make your home feel effortless, functional, and timeless.

Here’s how we approach every new interior design project from the first conversation to the final install.

✨ 1. Discovery: Listening First

Every project begins with a conversation. Before we talk colors or fabrics, we talk about you - how you live, what’s working in your home, and what isn’t.

We want to know how you spend your mornings, where you gather with family, and what makes a space feel like home. This discovery phase helps us define your aesthetic, goals, and priorities so your design feels uniquely yours, not a copy of someone else’s Pinterest board.

🏗️ 2. Vision: Setting the Design Direction

Once we understand your story, we create a comprehensive design plan. This includes:

• Inspiration boards

• Floor plans

• Color palettes

• Materials and finishes

• Furniture and lighting concepts

During this phase, we define the design direction ensuring everything from function to mood aligns with your lifestyle and goals. You’ll see your vision begin to take shape in a cohesive, visual way.

🪞 3. Collaboration: The Client Experience

At Ashley Morgan Interiors, collaboration is at the heart of our process. We believe the best designs happen when we blend professional expertise with your personal touch.

You’ll be part of key design decisions while we handle the details - sourcing materials, coordinating with vendors, and managing timelines. Our goal is to make the experience stress-free and transparent from start to finish.

🛋️ 4. Execution: Where Design Meets Reality

This is where ideas become reality. Our team oversees every stage from ordering and tracking furniture to managing contractors and installations.

We’re hands-on every step of the way, ensuring every piece fits beautifully, every finish aligns, and every space functions perfectly. Whether it’s a single-room refresh or a full-scale renovation, our attention to detail ensures your home feels polished, balanced, and cohesive.

💐 5. The Reveal: Living Beautifully

The best moment? The reveal.

When we step back and see your reaction - that’s what drives us. Because interior design isn’t just about creating a beautiful home. It’s about creating a space that supports your lifestyle, reflects your story, and inspires your everyday life.

From Lexington, KY to projects across the country, Ashley Morgan Interiors designs homes that blend luxury, comfort, and timeless beauty - so you can love where you live.

📞 Ready to Start Your Project?

If you’ve been dreaming of a home that feels effortless and elegant, we’d love to help you bring that vision to life.

✨ Book your design consultation today: Submit your inquiry📍 Serving Lexington, KY & nationwide design clients

About the Author: Ashley Bruggeman leads the Ashley Morgan Interiors team with over 20 years of experience in the interior design industry. A Lexington, Kentucky native, Ashley combines her deep local roots with a refined eye for timeless, livable luxury. Her passion lies in creating elegant spaces that feel as welcoming as they are beautiful. Learn more here.