Demystifying Interior Design: What Goes Into a Luxury Renovation

Luxury interior design may look effortless, but behind every stunning space is a well-planned process, dozens of decisions, and a team that makes it all feel seamless.

At Ashley Morgan Interiors, we believe that great design shouldn’t be mysterious or overwhelming. Whether you’re renovating your kitchen, reimagining your living spaces, or transforming an entire home, we’re here to make the journey both beautiful and enjoyable.

Here’s a look behind the curtain at what really goes into a luxury renovation — and how we make the process stress-free for our clients.

✨ 1. The Vision: It Starts With You

Every great renovation begins with a conversation. We start by listening - understanding your lifestyle, your needs, and what “luxury” means to you.

Luxury isn’t about square footage or price tags. It’s about comfort, craftsmanship, and intention. For some, it’s a quiet, serene space. For others, it’s bold design with personality.

This discovery phase helps us define your vision, so we can build a design plan that feels authentically yours.

🏗️ 2. The Plan: Design Meets Function

Once we’ve honed your goals, we move into design development — where creativity and practicality meet.

This phase includes:

• Space planning and floor plan layouts

• Material and finish selections

• Custom cabinetry and millwork design

• Furniture and lighting concepts

• Color palettes and texture studies

We collaborate closely with architects, builders, and craftsmen to ensure every detail not only looks stunning but functions beautifully for daily living.

🪞 3. The Execution: Every Detail Managed

Here’s where the magic happens — and where having a professional designer truly matters.

We oversee every stage of your renovation, from contractor coordination to furniture installation. This ensures that your vision comes to life exactly as intended - without the overwhelm of managing dozens of moving parts.

Our team handles:

• Sourcing and procurement

• Project coordination with contractors

• Scheduling and quality checks

• Installation and final styling

The goal? You get to enjoy the process - and the reveal - without stress.

💎 4. The Finishing Touch: True Luxury Is in the Details

What sets a luxury renovation apart isn’t just the big, beautiful pieces - it’s the details that most people never notice, but always feel.

Custom trim work that perfectly frames a doorway. Lighting that changes with your mood. Textures that invite touch and warmth.

We design spaces that live beautifully - where every surface, finish, and fabric feels curated and considered.

💫 5. The Result: A Home That Reflects You

A luxury renovation isn’t about impressing guests — it’s about creating a space that inspires you.

When your home feels effortless, welcoming, and aligned with your lifestyle, that’s true luxury.

Whether you’re renovating one room or your entire home, Ashley Morgan Interiors guides you through every stage with expertise, transparency, and creativity - turning your vision into a home that feels deeply personal and timeless.

📞 Ready to Begin Your Renovation Journey?

If you’ve been dreaming about elevating your home with thoughtful design, let’s start the conversation.

✨ Book your consultation today: Submit your Inquiry📍 Serving Lexington, KY and design clients nationwide.

About the Author: Ashley Bruggeman leads the Ashley Morgan Interiors team with over 20 years of experience in the interior design industry. A Lexington, Kentucky native, Ashley combines her deep local roots with a refined eye for timeless, livable luxury. Her passion lies in creating elegant spaces that feel as welcoming as they are beautiful. Learn more here.